2021 Association Trends Study
Building the Next Normal
Join Community Brands for a deep dive into the comprehensive findings of our 2021 Association Trends Study — a study of 1,000+ members and 850+ association professionals. We reveal insights into what shifts have emerged in member value, shine a light on focus areas for association professionals moving forward to the next normal, and take questions from the audience.
What you'll learn:
Members’ new sentiments about member value, engagement, and event preferences
Which behaviors formed during the pandemic will stick
Key data benchmarks and technology trends that all associations should know about
- Recommendations to better serve your membership – in the next normal